Its just my opinion and maybe im wrong but to be honest mainly its not gameforge that have to be blamed for how the game is now but Ncsoft.
Compare Gameforge's Tera and Aion, ofc its not perfect either but the bussines "model" and the way they were able to handle things in Tera is a lot better or was idk how much changed in Tera since i checked it last time tbh.
Its not like ncsoft would let gameforge to make a lot fairer shop / game compared to NA since if im right they have control over shop prices here too not just events , while gameforge is saving face for ncsoft big time because people mainly hating on Gameforge in EU.
There has been quite a few P2W changes since 7.0 solely due to Gameforge with the only real rewarding but bugged events coming from NCSoft.
One exception was the last GF hero trails event which worked out well.
Epic loot is so far epic fail and they don't look to be in any hurry to put it right.
Gameforges EU cashshop is generally well over priced, they prefer 10 big spending whales than 1000 normal players.
EAS is a last desperate move to test future content but there are not enough players there to make it worthwhile.