Accept the matter, its 2022 PC game can't fight Mobile game, the only way tu survive is to make it CASH SHOP intrusive.
That is not true, you have lots of MMORPGs that are not P2W, for example Gw2 from arenanet/nc. The new title of NCsoft thrones and liberty also prays that it wont be p2w (we will have to see).
But indeed all the top MMOs pc games (WoW, FF14, ESO) or mobas (LoL, SMITE, Dota) etc are not P2W. And in fact all of them earn tons more money than Aion.