Why not use the Aion 2 Hype for a returner/new player Event?

I'm sure a lot of people who are hyped for Aion 2 would come back if there was a returner or new player event, that gives stuff like free Siel, catch-up gear etc.

Quote from stajef

Why would Gameforge spend company resources promoting different company?

They wouldn't, they would use it to promote their own and use another product to build new hype for their own.